01 · The index
The Aura Index measures desire, weekly, per product.
Sales figures report what already happened. Mimetric reads the demand forming behind a product — how much wanting sits behind it now, and which way that is moving.
For every product we track, the index reports two things: where it stands today, and where it is heading next. Published weekly, under one versioned methodology, so the numbers stay comparable across products and across time.
What it is
- A predictive index of desire, per product, per week
- A leading indicator for volume, sell-through and brand health
What it is not
- Not a social-listening dashboard
- Not a sentiment score
- Not a data scraper
02 · Who it is for
Decisions that are made months before the sales data arrives.
- Consumer brands deciding what to push, hold or retire
- Retailers making assortment and listing calls
- Investors underwriting consumer businesses
All of them depend on what happens next, not on what already did.
03 · How we work
Accuracy is the product.
We read public signals across social, retail and review sources, resolve each one to a specific product against a verified catalogue, and score the result with our own versioned mathematics.
Every projection carries a date and is graded afterwards against what actually happened. A forecast nobody scores is an opinion.
Where the data does not support a call, we say so rather than filling the gap.
04 · Status
Pre-launch.
We are running live measurement across a pilot category in beauty and personal care, and are in conversation with a small number of prospective design partners.